In fall 2000, the landscape of premium denim was changed forever. Born in Los Angeles, California, 7 for all mankind was the first company to bring premium denim to scale, putting L.A. on the map as the fashion authority of the west coast staple.
 7 for all mankind quickly earned an immediate following for its innovative use of fabrics, fit and finishes in denim. Twelve years later, the company still shows exponential growth, with extensions into sportswear, men, children, footwear, and accessories.
 Often nicknamed "Sevens," the brand has become not only a household name, but also a favorite among Hollywood elite, fashion editors, and stylists. Their jeans have graced the bodies of notable female celebrities that include Emma Stone, Kim Kardashian, Jennifer Lawrence, Kristen Stewart, Jessica Alba, and Kate Bosworth.
 As 7 for all mankind enters into its second decade of business, it remains the leader in premium denim and continues to push industry standards to a new level by being a hybrid brand of fashion and innovation.
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